Heart of the City Farmers Market

What you need to know

The farmers run this market themselves, and that changes everything. Heart of the City has operated as an independent nonprofit since 1981, keeping prices lower than the glossier markets while maintaining quality that serves the diverse Civic Center neighborhood.

United Nations Plaza fills with produce twice a week, creating an oasis in a complicated part of the city. The market brings together office workers from City Hall, residents from the Tenderloin, and families from across San Francisco who know the value here cannot be matched.

Sunday markets run 7am to 4pm year round except Pride Sunday. Wednesday markets keep the same hours year round except Christmas Eve. The early hours accommodate vendors who drive in from the Central Valley before dawn.

The produce skews toward what actually grows in California rather than what looks prettiest on Instagram. Expect Asian vegetables, stone fruits in summer, citrus in winter, and prices that reflect the market’s mission to feed the neighborhood rather than impress visitors.

Southeast Asian vendors bring vegetables you will not find at other markets. Mexican farmers offer chiles and herbs for authentic cooking. The diversity of the vendor list reflects the diversity of the customers who depend on this market.

Cash is king here, though some vendors take cards. The ATM fees in the plaza add up, so bring bills. The market accepts EBT and participates in Market Match to double CalFresh benefits.

Heart of the City proves that farmers markets do not have to be precious. Good food at fair prices, sold by the people who grow it, in a plaza that belongs to everyone.

📍 Location: This activity is in The Tenderloin. Explore the neighborhood →

Pro tips

One of the most affordable farmers markets in the city. Bring cash for the best deals. Great for Southeast Asian produce and herbs you won't find elsewhere.