SF
Guide

Curated by a local tour guide.
What I recommend on tour, collected in one place.

Neighborhoods

All 35 neighborhoods →
Marina District

The Marina is a flat bayfront neighborhood of Chestnut Street cafes and yoga studios, home to the Palace…

1 restaurants 7 things to do
The Richmond

The Richmond is a foggy residential grid between Golden Gate Park and the Presidio, with Clement Street's restaurants…

2 restaurants 29 things to do
Nob Hill

Nob Hill is the summit of grand hotels and cable car lines where the railroad barons built their…

2 restaurants 4 things to do
Haight-Ashbury

Haight-Ashbury, the center of the 1967 Summer of Love, is eight blocks of Victorians, record stores, and vintage…

0 restaurants 16 things to do
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Where to Eat

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Bob’s Donuts

Famous donut shop

$ Japantown Bakery

Marufuku Ramen

Hakata-style tonkotsu ramen in Japantown. So delicious.

$$ Japantown Japanese

Scoma’s

Seafood goes from dock to kitchen with no middleman.

$$ Fisherman's Wharf Seafood

Pinecrest Diner

Breakfast or Late night diner in Union Square area

$ The Tenderloin American
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Things to Do

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Classic

Golden Fire Hydrant

A gold-painted hydrant at 20th and Church credited with saving the Mission from the 1906 fires when other mains broke. Neighbors regather every April 18 at 5:12 AM (the moment the quake struck) to repaint it. Across from Dolores Park, J-Church stops at 20th.

free
Classic

Golden Gate Fortune Cookie Factory

Fortune cookies folded by hand in Ross Alley since 1962, with the production line and customer counter in the same room. Workers slip a paper fortune into each hot disc and fold it in seconds before it hardens. At 56 Ross Alley between Washington and Jackson, small fee for photos, samples usually free.

free
Classic

San Francisco Columbarium

An 1898 neoclassical rotunda built by the Odd Fellows fraternal order, with a copper dome and 8,500+ niches under stained glass. Survived the 1906 earthquake and a 1934 citywide ban on most new burials; restored by the Neptune Society in the 1980s after near-demolition. Niches are personalized with Giants gear, whiskey bottles, miniature cable cars, and handwritten letters. Free, at 1 Loraine Court in the Inner Richmond.

free
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Written by someone who actually does this every day

I've been a San Francisco tour guide for years. These aren't hot takes from a travel writer who flew in for a weekend—they're the answers I give people every single day.

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Tourist Traps Worth It

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