Your SF Guide

Curated by a local tour guide. No ads, no fluff—just honest recommendations from someone who shows people around this city every day.

First Time? Eat & Drink Neighborhoods This Week Day Trips

Neighborhoods

All 35 neighborhoods →
Fisherman’s Wharf

a classic tourist trap, but still worth it for the seafood & views

2 restaurants 5 things to do
Potrero Hill

Sunny hillside neighborhood between the Mission and the waterfront, with skyline views from the parks and one of…

0 restaurants 2 things to do
The Richmond

The Richmond stretches from Arguello to Ocean Beach, foggy and quiet, with some of the best food in…

4 restaurants 29 things to do
The Embarcadero

The 1989 earthquake collapsed the Embarcadero Freeway and gave San Francisco back its waterfront.

2 restaurants 4 things to do
→ View All Neighborhoods

Where to Eat

All restaurants →

Original Joe’s

Order Joe's Special and a martini at the counter. Watch the open mesquite grill. The North Beach location since 2012, family-run since 1937.

Italian

Bob’s Donuts

The apple fritter is great

$ Japantown Bakery

Taqueria Cancún

The carnitas super burrito is why people come here. Hit the green tomatillo salsa at the salsa bar. Less hectic than El Farolito if you want to actually sit and eat.

$ The Mission District Mexican

Pinecrest Diner

The 3am pancake run after a show at the Curran is the move. Nothing fancy, just a real diner that's been here since 1969.

$ American
→ View All Restaurants

Things to Do

All activities →
Classic

Kim + Ono

$$$
Classic

PUSH Dance Company

A small SoMa dance studio that hosts performances and workshops in contemporary and modern dance. Shows are intimate and the dancers are skilled. Tickets are usually under $20. A good pick if you want to see cutting-edge dance without the formality of a big theater.

$$
Classic

Relic Vintage

$$
→ View All Activities

Written by someone who actually does this every day

I've been a San Francisco tour guide for years. These aren't hot takes from a travel writer who flew in for a weekend—they're the answers I give people every single day.

About this guide

Tourist Traps Worth It

Honest take on the famous spots

Skip These

Save your time and money

Questions I Get Daily

The answers you're looking for

Insider Tips

What the locals know