Your SF Guide
Curated by a local tour guide. No ads, no fluff—just honest recommendations from someone who shows people around this city every day.
Neighborhoods
All 35 neighborhoods →The Marina spreads along the waterfront where San Francisco meets the bay.
Pacific Heights occupies the ridge with the best views and the biggest price tags in San Francisco.
Rainbow flags snap along Castro Street, and they have since the 1970s when this neighborhood became the beating…
Walk Larkin at lunchtime. Start at the Tenderloin Museum, eat at Saigon Sandwich, finish with a drink on Jones. Stay on main streets and you see a neighborhood that works on its own terms.
Where to Eat
All restaurants →Arsicault Bakery
Get the plain croissant first. If it's your first visit, that's all you need to understand why this place won best bakery in America.
Sam’s Grill & Seafood Restaurant
Request a curtained booth. Order the sand dabs or rex sole. This is one of the last restaurants in the city that still operates like it did 50 years ago, and it won't be around forever.
Hang Ah Tea Room
Go at lunch on a weekday when you can get a table without waiting. Order the har gow and pot stickers. Finding the alley entrance off Sacramento Street is part of the fun.
Taqueria Cancún
The carnitas super burrito is why people come here. Hit the green tomatillo salsa at the salsa bar. Less hectic than El Farolito if you want to actually sit and eat.
Things to Do
All activities →Decades of Fashion
Ferry Plaza Farmers Market
Saturday morning is the main event. Get there by 9 AM for the best selection. The Tuesday and Thursday markets are smaller but less crowded. Inside and behind the Ferry Building on the Embarcadero.
Portals of the Past
Six columns from a Nob Hill mansion destroyed in 1906, now standing at Lloyd Lake in Golden Gate Park. Best at dawn for the reflection. Near the park's eastern end off JFK Drive. Free, quiet, easy to miss.
Written by someone who actually does this every day
I've been a San Francisco tour guide for years. These aren't hot takes from a travel writer who flew in for a weekend—they're the answers I give people every single day.
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