SF
Guide

Curated by a local tour guide.
What I recommend on tour, collected in one place.

Neighborhoods

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Pacific Heights

Pacific Heights is the hilltop of mansions and bay views above the Marina, with Fillmore Street shopping and…
The Embarcadero

The Embarcadero is San Francisco's waterfront promenade from Fisherman's Wharf to Oracle Park, anchored by the Ferry Building's…
SoMa

SoMa, south of Market Street, holds SFMOMA, Yerba Buena Gardens, Oracle Park, and the Moscone Center across former…
Marina District

The Marina is a flat bayfront neighborhood of Chestnut Street cafes and yoga studios, home to the Palace…

Where to Eat

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Tadich Grill

Operating since 1849, widely cited as California's oldest restaurant.

Financial District Seafood

Marufuku Ramen

Hakata-style tonkotsu ramen in Japantown. So delicious.

Japantown Japanese

Pinecrest Diner

Breakfast or Late night diner in Union Square area

The Tenderloin American

Bob’s Donuts

Famous donut shop

Japantown Bakery

Things to Do

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Classic

Exploratorium

Hands-on science museum founded in 1969 by physicist Frank Oppenheimer, relocated to Pier 15 on the Embarcadero in April 2013. About 600 exhibits at a time, drawn from over 1,000 the museum has built. After Dark Thursdays are 18+ with cocktails. The Tactile Dome needs a separate reservation.
classic

Cable Cars

Andrew Hallidie patented the system in 1871 and ran the first line on Clay Street in 1873; San Francisco is the only city still operating cable cars in daily service. Three lines run, with the California Street line on a flatter route and shorter waits. The free Cable Car Museum at 1201 Mason lets you watch the four large sheaves pull the cables under all three lines.
Classic

Body Philosophy Club

Inner Richmond vintage shop run by owner Belle, focused on natural-fiber clothing (cotton, linen, wool, silk) with dresses, denim, and 90s tees as recurring categories. Size-inclusive. 111 Clement, closed Monday and Tuesday.