Ferry Plaza Farmers Market

📍 The Embarcadero 💰 Free entry 🎯 Farmers Market

The Verdict

"Saturday morning is the main event. Get there by 9 AM for the best selection. The Tuesday and Thursday markets are smaller but less crowded. Inside and behind the Ferry Building on the Embarcadero."

What you need to know

The Ferry Building clock tower presides over the best farmers market in California. Saturday mornings, over 100 farmers and producers spread across the plaza, and the chefs who shape Bay Area dining push carts through the crowd filling boxes with the week’s ingredients.

This is where Alice Waters shops. This is where the farm to table movement found its urban stage. The vendors here helped define California cuisine, and the quality standard they set in 1993 still holds.

The Saturday market runs from 8am to 2pm year round, rain or shine. Arrive early for the best selection and fewer crowds. By 10am the plaza fills with strollers, dogs, and tourists who discovered the market on their hotel concierge’s list. By noon, the popular vendors start packing up whatever they have left.

Tuesday and Thursday markets run smaller operations from 10am to 2pm, focused on the lunch crowd from nearby offices. The selection narrows but the quality stays. These midweek markets offer a calmer experience for visitors who cannot make Saturday work.

Inside the Ferry Building, the permanent vendors complement the outdoor market. Cowgirl Creamery, Acme Bread, Hog Island Oysters, and Blue Bottle Coffee anchor a food hall that continues the market’s philosophy in year round storefronts.

The cooking demonstrations at the Foodwise Classroom teach seasonal techniques using ingredients from the market vendors. Free to attend, these sessions connect shoppers with the people who grow their food.

EBT cards work here, and Market Match doubles CalFresh benefits up to ten dollars. The market believes good food should be accessible, and the programs make that real.

More Activities in The Embarcadero

Explore Nearby

Pro tips

Arrive early Saturday for the best produce. Grab coffee from Blue Bottle and browse the stalls along the Embarcadero. The Tuesday and Thursday markets are smaller but less crowded.

More Things to Do Nearby

International Hotel Manilatown Center

Chinatown

A small Chinatown museum and community space preserving the history of the International Hotel and Manilatown. Free to visit. The exhibits tell a powerful story about displacement and resistance. Worth 30 minutes to understand a crucial piece of SF history.

Golden Gate Fortune Cookie Factory

Chinatown

In Ross Alley off Jackson Street in Chinatown. Free to watch, small fee for photos. Bag of fresh cookies costs a couple dollars. Takes five minutes but the hand-folding process on copper griddles is memorable.

Alcatraz Island
Landmark

Alcatraz Island

The Embarcadero

Book tickets 2-3 weeks ahead or you won't get on.

Golden Gate Fortune Cookie Company

Golden Gate Fortune Cookie Company

Chinatown

Free to watch but they'll charge you 50 cents for a photo. Bag of fresh cookies is a couple dollars. In Ross Alley off Jackson Street. Takes five minutes but it's memorable.

Heineman Building

Heineman Building

Financial District

At 130 Bush Street in the Financial District. Only 20 feet wide but covered in ornate glazed terra cotta and hammered copper. Look up as you walk past. A 30-second architecture stop worth noticing.

Lotta’s Fountain

Lotta’s Fountain

Financial District

At the intersection of Market, Kearny, and Geary downtown. The annual April 18th ceremony at 5:12 AM marks the 1906 earthquake. Otherwise a quick look on a downtown walk. Free.