Cinderella Bakery Is Opening a Second Location at 2937 24th Street in the Mission

Cinderella Bakery, the Russian bakery and cafe on Balboa Street in the Inner Richmond, is opening a second location at 2937 24th Street in the Mission. The bakery confirms the address and a 2026 opening on its own website. The San Francisco Standard reported on June 30 that the shop was on track to open by the end of July.

The Space

2937 24th Street was La Victoria Panaderia, a Mexican bakery that ran on that block before closing. The stretch of 24th Street it sits on falls inside the Calle 24 Latino Cultural District. What Now San Francisco listed Eterna Primavera Bakery, La Vaca Birria and Taqueria El Farolito among the businesses nearby.

Owners Mike and Marika Fishman have been working toward this location for years. Trade coverage of the lease first appeared in May 2025, and the opening has moved more than once since then.

The Food

Cinderella’s bakery counter runs to Napoleon, honey cakes, piroshki and Russian pies. The cafe side lists Russian appetizers, entrees and side dishes. Eater reported that the 24th Street menu will match what the Balboa Street store already sells, so the lineup should carry over rather than change for the new neighborhood.

The new building also gives the business more room for baking and wholesale, which the current Balboa Street kitchen handles alongside retail.

What To Know Before It Opens

Cinderella has not posted an opening day. The company points people to its Instagram account for updates, and the website still says “coming soon in 2026.” If you want to try the food before then, the original at 436 Balboa Street, between 5th and 6th Avenues, is open daily 7 a.m. to 7 p.m.

One detail worth noting for anyone tracking the corridor: this is a Russian bakery taking over a former panaderia inside a Latino cultural district, on a block that already has several bakeries and taquerias.

Practical Info

New location: 2937 24th Street, Mission District. Opening date not announced; the bakery says 2026.

Original location: 436 Balboa Street, Inner Richmond. Open daily 7 a.m. to 7 p.m.

Getting there: 24th Street Mission BART is about three blocks west. The 48 Quintara-24th Street runs along 24th Street past the door.

Details on the second location are on Cinderella Bakery’s site. The end-of-July timing was reported by The San Francisco Standard, and the lease was first reported by Eater SF.

More context on the neighborhood is in our Mission District guide. Another long-delayed food opening lands nearby this month: Jollibee opens on Market Street July 31.

Photo: Willis Lam, CC BY-SA 2.0, via Wikimedia Commons.